Saudi Entertainment Ventures (SEVEN) has officially opened its first entertainment destination in the Kingdom, located in Abha, marking a major milestone in Saudi Arabia's growing leisure and entertainment sector and in the delivery of SEVEN's nationwide programme under Vision 2030.  

As Lead Design Consultant, Cundall was responsible for the design and coordination of several key attractions within the development, including the Family Entertainment Centre (FEC), the multipurpose event venue known as the Black Box, and the Discovery Adventures attraction. The wider development spans a 64,000m² site with a built-up area of more than 79,000m².

The opening in Abha marks the first completed destination within a wider programme where Cundall supported the design and delivery of attractions across SEVEN's 21 entertainment destinations in 14 cities across Saudi Arabia.  

Lee French, Partner & Managing Director MENA said: "Seeing the first SEVEN destination open its doors is an incredibly proud moment for everyone involved.  

"Delivering projects of this scale and complexity has required exceptional teamwork, creative thinking and coordination across consultants, specialists and vendors worldwide. I am immensely proud of our people and the role they have played in helping bring SEVEN's vision to life.

"The opening is an important milestone, not only for the project team, but also for the future of entertainment in Saudi Arabia. We are excited to see visitors experience the destination and look forward to seeing the remaining developments come to life over the coming years."